Neeti Sivakumar is a UX Designer at the Applied Social Media Lab. She focuses on designing technology that supports communication, trust, and ethical engagement in digital public spaces. She brings experience across architecture, digital design, and interaction design, having worked on projects spanning hospitality, health technology, and urban management.

In addition to her work at ASML, Neeti teaches at NYU’s Interactive Telecommunications Program (ITP) and pursues multidisciplinary art exploring the intersection of technology, social behavior, and spatial experience.